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Research Repository at MBRSG
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Technology in the future of healthcare in UAE
(2024-08) Muna Alhammadi
This research investigates the transformative impact of emerging technologies on healthcare delivery in the United Arab Emirates (UAE), focusing on integration efforts across public and private sectors. The study explores how technologies such as AI, VR/AR, Blockchain, IoT, and robotics are reshaping patient care and operational efficiencies. The primary objective is to assess how these innovations enhance patient outcomes within the UAE's healthcare landscape. Using a qualitative desk research approach with content analysis, the study synthesizes data from diverse sources including reports, studies, and expert opinions.
Key findings highlight the proactive role of the Emirates Health Services (EHS) in pioneering technological adoption to elevate healthcare standards. EHS's strategic use of AI for predictive analytics, VR/AR for medical training and treatment, blockchain for secure health records, IoT for real-time patient monitoring, and robotics for precise surgeries exemplify cutting-edge applications driving systemic improvements. By integrating these technologies, EHS aims to optimize patient care, streamline operations, and ensure healthcare accessibility across the UAE.
The study identifies critical success factors such as strategic planning, collaborative partnerships, pilot projects, and ongoing training initiatives essential for effective technology integration. Insights from empirical studies underscore the benefits of digital transformation, including enhanced patient-provider communication, improved diagnostic accuracy, and operational efficiencies. Challenges such as data privacy, cybersecurity, and infrastructure readiness are also discussed, emphasizing the need for robust governance frameworks and stakeholder collaboration to mitigate risks.
Ultimately, this research contributes to understanding how advanced technologies can revolutionize healthcare delivery, offering insights to policymakers, healthcare providers, and technology developers aiming to optimize patient outcomes in evolving healthcare environments.
Rethinking sustainable urban mobility for Ras Alkhaimah
(2024-08) Raed Abounaga
The transportation sector in urban areas plays a crucial role in society's well-being, yet it simultaneously presents challenges that impede progress. This research addresses the lacuna in the literature by examining the application of sustainable transportation principles, focusing on stakeholders such as transportation planners. The primary objective is to harmonize transportation interventions and transform them into catalysts for development, environmental preservation, and meeting societal needs.
The study conducts a comprehensive review of existing literature and data analysis to assess the preparedness of rapidly urbanizing regions like Ras Al Khaimah (RAK) in the United Arab Emirates (UAE) for sustainable urban growth. Emphasizing the integration of various modes of transport, the assessment explores the environmental consequences of improving mobility infrastructure, highlighting benefits such as congestion reduction, emissions mitigation, and enhanced accessibility.
Drawing from global approaches, the research provides suggestions and a strategic plan for RAK to fortify its urban transportation system, aiming to balance growth with preservation and enhance the quality of life. The evaluation of RAK's current transportation system underscores its limitations, particularly in pedestrian accessibility and micro-mobility services. Recognizing RAK's ambitious goal of achieving a 30-40% public transport mode share by 2030, the study proposes realistic targets considering growth rates in neighboring cities: 3-5% by 2030, 15% by 2040, and 25% by 2050.
In conclusion, the thesis underscores the opportunity for RAK to strengthen its transportation policies and infrastructure, fostering smoother operations and coordination among systems. Strategic recommendations involve proposed projects, including improved transit frequency, passenger infrastructure, and active transportation corridors. Enabling policies focus on promoting public transport use, walkability, and private sector participation.
The proposed initiatives aim to meet sustainability goals and position RAK as a pioneer in creating a resilient and forward-thinking transportation ecosystem. Aligned with global best practices, these projects and policies ensure compliance and accelerate the transition to sustainable mobility by 2030.
The role of virtual worlds in fostering cultural identity among youth: A case study of the UAE
(2024-08) Shaikha Obaid Alsuwaidi
This study investigates how a popular virtual world, Roblox, may contribute to influencing
the cultural identity of Emirati youth, depicting the possible significance and effect of
digital platforms in contemporary acculturation processes. The research was conducted
by watching the top 100 trending Roblox videos on UAE YouTube, selecting 50 in English
and the other 50 in Arabic. Based on themes, values, beliefs, technology, and language,
a detailed analysis was performed. Few studies have explored the representation of
cultural identity in these virtual worlds, particularly in the UAE, despite their substantial
impact. The analysis reveals that Roblox as a platform provides a space for acculturation,
assimilation, and integration into several different cultures. It offers youth the opportunity
to engage with others, learn, share ideas, and express their sense of cultural identity.
Despite the fact that one of the uploaded YouTube videos is a UAE channel with a
viewership of 147,000, there was no Emirati representation in the video. The channel
didn't seem to embody Emirati culture, and no cultural institutions appeared to have
uploaded any of the trending videos. The study highlights the need for cultural institutions
to design immersive experiences to promote cultural values in virtual worlds. It also
recommends studying the dynamics of cultural identity within those virtual worlds and
developing interventions to better assess cultural identity formation among Emirati youth.
By utilizing such digital platforms, the UAE can effectively and successfully navigate the
entanglements of globalization while promoting and preserving its culture and heritage.
This study provides a basis for future research and policymaking in the area of digital
cultural identity.
Communication to protect brand image during a terrorism crisis: Application of situational crisis communication theory (SSCT)
(John Wiley, 2023-07-25) Stephens, Melodena; Domschat, L.; Saeed, Hamid
We examined the impact of attributed responsibility and crisis communication for a terrorism crisis on brand image. This crisis scenario involved the loss of life. Using an experimental design methodology and based on the response of 209 respondents, we find that brand image, as expected decreases post‐terrorism. Various types of communication responses were ranked as appropriate and assessed as to impact on the brand. We found that during an event involving the loss of life, the public wanted the brand to apologize and compensate for the grief and loss, irrespective of attribution. The least appropriate communication strategies were justification and excuse and inappropriate communication decreased brand image more than after the attack. This could be because there was insufficient information at that moment to prove guilt or innocence, and the public wanted some form of retribution, perhaps as a
Hospital Innovation and its Relationship with Transformational and Ambidextrous Leadership
(2023-06) Saeed, Hamid; Som, Hishamuddin; Mahmood, Rosli; Hamid, Hamza
Purpose: The study aims to examine the influence of transformational and ambidextrous leadership styles on administrative and technological innovation in public sector hospitals. It also examines the influence of each component of leadership styles on hospital innovation. Design/methodology/approach: This cross-sectional study employed the survey methodology to investigate the relationships between leadership styles and hospital innovation. A total of 315 usable responses were collected from medical officers working in public sector hospitals. A 29-item scale was used to assess the leadership styles and a 17-item scale was used to assess hospital innovation. Demographic data were obtained, which included age, work tenure, gender, and educational level.
Findings: The hospitals demonstrated a moderate level of administrative and technological innovation. As perceived by the medical officers, transformational and ambidextrous leadership styles were positive and significant predictors of hospital innovation. It further revealed that the idealized influence and intellectual stimulation components of transformational, and exploitation behaviors of ambidextrous leadership are positive and significant predictors of hospital innovation.
Conclusions: Transformational and ambidextrous leadership styles were effective in enhancing innovation in healthcare organizations. More attention must be focused on developing leadership competencies among medical doctors to perform leadership roles in their organizations and promote innovation.
Implications: Healthcare policies and strategies are needed to promote innovation, and facilitate the implementation of certain leadership qualities by providing healthcare leaders with the appropriate training and environment.
Originality/value: This research presents a rare insight into the current state of healthcare innovation in the public sector hospitals in Pakistan, especially because the country is relatively under-researched and under-resourced in the health sector. Thus, the research adds to the theoretical views concerning earlier research undertaken in other, mainly developed countries, highlighting new perspectives on healthcare leadership and innovation..